Q.01

Why does efficiency typically erode as spend on a channel scales up?

Ad platforms intentionally punish larger advertisersThe best-performing, highest-intent inventory gets exhausted firstEfficiency erosion means the channel is fundamentally brokenIt only happens on social platforms

01/10

Previous Lesson Next Lesson

Buy Now

Why does efficiency typically erode as spend on a channel scales up?

UI/UX Design

Growth Marketing

Data Analytics